Role: Concept development, illustration, and production design
Medium: Apparel graphic

Overview:
This project began as a casual creative discussion with the Long Drink brand rep about doing a collaborative shirt for Madison Bear Garden. The rep suggested a tubing concept that reflects both Finnish culture and Chico State’s local tubing tradition.

Process:
Starting from that conversation, I developed a few concept sketches exploring playful ways to merge the Long Drink brand with the Bear’s personality. The final design features the Bear mascot tubing down the river while holding a can of Long Drink. A nod to both cultures in a fun, summer-inspired illustration.

Result:
The design was produced as limited-edition merch and sold in-store at Madison Bear Garden.